Problem

A multi-billion dollar electronics manufacturer was looking to update their B2C and B2B websites to add much needed improvements to the interface and experience. In addition, a brand refresh was needed at this time as the current websites were 10-15 years old.

Solution

A discovery phase of the current product architecture and user needs was conducted via several full-day workshops with the client. As the client had many brands and subsidiaries, each were incorporated into the sessions. Because the client already had solid personas and journey maps of the scenarios their users encounter, upon completion of the workshops, a revised sitemap was proposed and a new design systems and brand identity was worked through in a series of design thinking workshops. Once alignment was reached in these areas, low-fidelity prototypes were produced, followed by the user interface, and then a content audit for all website marketing, product information, and blog articles.

Once all the above was completed, the UX team worked with developers to conduct user testing and validation exercises and finalize the websites before launch.

Outcome

The work was very well received and in addition to work on the two websites, the client received a style guide and UI in which the colors and logo could be changed to create a consistent site experience from brand to brand. This eventually lead to a full brand unification and transformation for the client creating an easily navigable experience across over 20 brands.